Bizarre conversation the other day, a guy was speaking to wanted to change banks for some reason but wasn't going to as the app the new bank provided wasn't as good as his current one. As having a website became so essential in the late 1990's and then having Social Media in the 2000's, is having the better app now essential to online survival in the 2010's?
Certainly the Amazon app is easier to use and manage your account than the website is, but is an app now enough to guarantee customer retention. Certainly the "available on App Store" icon seems more prevalent than ever before in various commercials that flash before my eyes.
If you wanted to change provider, service, whatever, is an app enough to retain your loyalty?
Posted with Blogsy
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